DeepSeek’s new architecture isn’t a technical story. It’s a counterintelligence story. Somewhere around month eighteen, a foreign-hosted model will know your business better than you do. Nobody will have hacked you. You’ll have mounted the plugins yourself, one line of config at a time, and it will have worked exactly as designed. Strip away the […]
Everyone is arguing about whether the new Chinese AI models are better and cheaper. Mostly, they are. That is not the interesting question. The interesting question is what you are paying that does not show up on the invoice. There are two answers. Use them as a hosted service, and your data leaves the building […]
Same sales team. Same products. No retraining. Here is what changed for one B2B company after we rebuilt how AI ran their sales process. Quote generation time – cut in half Quote acceptance rate – up 52% Average deal size – up 40% Deals closed per rep – up 43% AR aging – from 23 […]
A hundred-year-old company had a quoting system built in 2000 on Microsoft Access. The products and their features have complex interdependencies, and the original implementation took a year. The platform is now being forced into obsolescence, so it had to be replaced. What we did instead of migrating Rather than trying to migrate the entire […]
Got data in silos, and no good way to see it all in one dashboard? Here is how to use AI to solve that safely, securely, and without breaking the bank. This originally ran as an eight-part series between November 2025 and January 2026. It is collected here in one piece, because it was only […]
Every company is sitting on a goldmine. Google knows this and mines it. Microsoft knows this and mines it. Why not mine it yourself? Customers mention things casually all the time: “Geez, I’m slammed this week, I have to get around to a dozen production sites!” “Juggling timezones is hard, we’ve got suppliers and customers […]
Written in December 2025, arguing that AI-driven disruption would land somewhere different from where the headlines were pointing. It is republished here as a forecast that has continued to hold up, not as a settled conclusion drawn after the fact. Itwerx is a service-disabled veteran-owned managed IT provider serving Seattle-area businesses, founded in 2005, and […]
Why do we need to tell an AI that it is a genius at X or a guru at Y – and yet sometimes, often, get excellent output without doing any of that? Think of it as a map Picture a language model as a vast map of everything it was trained on – mountains, […]
When is AI a time and money waster rather than a saver, and how do you make sure the outcome is a net positive for the business? There are three broad categories of AI deployment, and the opportunities and the pitfalls are different in each. Public-facing Chatbots, sales and marketing content generation, intake of external […]
There are easy, low-risk wins available from AI right now. There are also caveats worth knowing before you take them. Here are both. The wins Quick questions and deep research. Use Perplexity for quick questions and Gemini for deep research. Marketing collateral. ChatGPT and Gemini are both good at this. Fill the gaps in your […]